Overview of the Snapshot Report
What is a Snapshot Report?
As a business owner, you want to know how your online marketing is performing and where there may be gaps that need to be addressed. That's where Snapshot Report comes in. This award-winning marketing needs assessment tool provides you with automated insights into your marketing performance, so you can make informed decisions about how to improve.
By using Snapshot Report, you can start conversations with CloudEden or make informed decisions about your marketing efforts, highlight any areas that may need attention, and execute the most optimal solutions for your business. Don't leave your marketing to chance - take control with Snapshot Report.
Benefits
Snapshot Report equips you to:
- Uncover your business’s hidden marketing needs
- Leverage known opportunities
- Capitalize on newfound knowledge
- Identify strategic solutions
Get your foot in customer's door and grow your sales!
Business Information
The Snapshot Report begins with details about your company. This information is used to locate your business's online marketing data and compare your performance to others in your field.
Overall Score
The Overall Score in the Snapshot Report shows how effectively your digital marketing compares to other businesses in your industry. There is no specific passing or failing grade, as all businesses should aim to achieve a score as close to 100% as possible. No matter what letter grade your business receives, there is always room for improvement and further efforts to increase your score.
Listings
The Snapshot Report consolidates data from various online directories to provide information about:
- Number of listings
- Accuracy of listings
- Missing sites
Accurate listings on various online directories are crucial for local businesses to be easily discoverable by customers online. To increase visibility, it is important to have a high number of accurate listings on different sites.
The Listings Grade is calculated by assigning a score to each listing source based on its popularity. For instance, having a correct listing on a well-known site like Google Maps will have a greater impact on the score. The Listings Grade is determined by how your business compares to others in the same industry, with the score falling into a certain percentile range.
Listing Presence
Having a strong presence in online listings helps to improve your search ranking and increases the chances that customers will find your business. Without listings, you may miss out on potential customers who may turn to competitors instead. It is important to have a strong presence in online listings to ensure that your business remains competitive and visible to potential customers.
If the grade is high , it’s important to keep it that way! Ask Us about our Listing Sync solution to autopilot remaining present online.
If the grade is low , Ask Us about our Listing Builder solution that can create and distribute listings across major sources.
Listing Accuracy
Accurate listings are essential for customers to be able to find and contact your business. If a listing is incorrect, it can lead to frustrated and unhappy customers. It is important to make sure that your business is listed correctly on all relevant directories to ensure that customers can easily find and contact you.
If the grade is high , again, it’s important to keep it that way! Ask Us about our Listing Sync solution that can ensure your businesses’ listings remain correct over time. Consider this: if your business ever moves locations, how will it's location information be updated on the various sites across the web?
If the grade is low , Ask Us about our Listing Builder solutions that can help! It’s important that you correct and maintain your business information across major sites so that they can be found by potential customers.
Data Provider Accuracy
There are four major listing providers in the United States: Factual, Acxiom, Infogroup, and Neustar (Localeze). These data providers are referenced by over 300 online listing directories and disseminate business information all over the web.
Data Provider Accuracy
Green - Accurate: Business listings are healthy! The listings exist (presence), and they are correct (accuracy). This is no small feat. Ensure listings remain healthy with a solution that can correct data on these different providers!
Yellow - Contains Errors: There is real trouble here! Although some business listings have been found, they are not accurate. Somewhere and somehow, the wrong information about your business got out and is now being circulated all over the web. Find a solution pronto to help correct these costly errors.
Red - Not Found: Looks bad, but it’s not as bad as you think! Not being found is better than being found with errors. Find a solution to push out the correct data.
Reviews
The Snapshot Report gathers data from various review sites to provide information about:
- Number of reviews
- Recency of reviews
- Average score
It is important for local businesses to regularly collect new reviews and aim for high ratings, typically 5 stars, to build trust and credibility with potential customers. A positive first impression is crucial in attracting and retaining new customers.
If the grade is high , congratulations on your hard work in earning a solid reputation! Ask Us about our Review Management solution to help amplify all that positivity.
If the grade is low, you can help! Ask Us about our Customer Voice Package. Positive reviews can easily be displayed on your business' website, whereas negative reviews can be dealt with privately.
Social
The Snapshot Report analyzes your business's social media presence, including:
Facebook:
- Likes
- Average Posts/Month
- Average Likes/Post
- Average Shares/Post
Twitter:
- Followers
- Following
- Tweets (total number)
Instagram:
- Followers
- Posts (total number)
Having a strong presence on social media can help local businesses expand their customer base and turn online leads into loyal customers. Millions of consumers share their purchasing intentions on social media every day, so it is important for local businesses to keep their followers engaged and build brand loyalty in order to grow their audience.
If the grade is high , your business is off to a great start!
If the grade is low , your business needs to meet it's customers where they are in the 21st century where customer service lives online! Ask Us about our Social Marketing solution that allows you to manage your customer activity, respond to customers, and track every interaction.
*A social page may not appear in the report for several reasons. It could mean that you do not have a page for your business, you are using a personal page instead of a business page, or your page has viewing restrictions. In any case, we can help. Remember, if our system has a hard time finding your business’s social page, your potential customers are too.*
Website
The Snapshot Report leverages Google PageSpeed Insights to evaluate your website. The Website section examines:
- Mobile responsiveness
- Desktop load speed
- Homepage content
The Snapshot Report uses Google PageSpeed Insights to assess the performance of your website, including its loading speed and various factors that can affect it. The report includes recommendations for issues to fix, as well as an analysis of ten different speed metrics:
- Eliminate Render-Blocking JavaScript and CSS in Above-the-Fold Content: This refers to the inclusion of external stylesheets that delay the time it takes for the page to first render.
- Leverage Browser Caching: This occurs when the response from the server does not include caching headers or if the resources are only specified to be cached for a short period of time.
- Optimize Images: This refers to the optimization of images on the page to reduce their file size without significantly impacting their visual quality.
- Minify HTML: This refers to the reduction of the size of a resource through minification.
- Enable Compression: This occurs when compressible resources are served without gzip compression.
- Minify CSS: This refers to the reduction of the size of CSS through minification.
- Minify JavaScript: This refers to the reduction of the size of JavaScript through minification.
- Reduce Server Response Time: This occurs when the server response time is above 200 ms.
- Avoid Landing Page Redirects: This occurs when there are more than one redirect from the given URL to the final landing page.
- Prioritize Visible Content: This refers to the need for additional network round trips to render the above-the-fold content of the page.
In the Snapshot Report, the rules that failed PageSpeed Insights tests are marked as "Should Fix," while those that passed but could use improvement are marked as "Consider Fixing." Rules that passed the tests are marked as "Passed Rules."
Mobile
This section of the report analyzes how your website appears on a mobile device. As the majority of initial searches are performed on a mobile device, it is important for your website to be mobile-friendly in order to provide users with the information they are searching for. A mobile-friendly website ensures that your business is easily accessible to potential customers and helps to improve the user experience.
If the grade is high, your business is on the right track!
If the grade is low, uh oh! You have two choices—fix what’s broken or take advantage of a mobile-optimized Location Page. It’s simple to create, search engine optimized, and most importantly, mobile responsive! Ask Us how we can help!
Desktop
This section of the report examines the speed of your website on a desktop computer. A faster loading speed can increase customer engagement, while a slow loading speed can drive customers away. It is important to optimize the loading speed of your website in order to provide a positive user experience and keep customers on your site. Time is a valuable resource, and a slow-loading website can lead to lost opportunities and revenue.
If the grade is high, your site is quick! But is there anything else you can do to decrease the load time? After all, there’s no such thing as a site that loads too quickly.
If the grade is low, looks like you’ve got a few things to fix! Visit our Lightning-Fast Websites page that can help your business build and maintain a faster loading site that in turn creates a better customer experience.
Homepage Content
In this section of the report, the effectiveness of your homepage is assessed. It is crucial to clearly display important information on the first page that customers encounter, as initial impressions are critical. Key elements such as your business information, location details, and links to social media should be prominently featured on the homepage, as they are some of the most essential content on your website. A well-designed homepage with informative content can make a good first impression and encourage potential customers to explore your site further.
If the grade is high, great! Now, do you have multiple tabs or pages to your business’s website? If so, is all this information readily available on those too?
If the grade is low , uh oh! You have two choices - fix what’s broken or take advantage of a mobile-optimized Location Page. It’s simple to create, search engine optimized, and additional tabs can easily be added. Ask Us how we can help!
Advertising
Consumers often search for services online, and if they cannot find your business, they may turn to your competitors. Online advertising helps to put your business in front of targeted audiences through search results, social media feeds, and other relevant websites. Targeted ad campaigns can increase brand awareness, drive traffic to your website, and help to expand your customer base. By ensuring that customers can easily find your business online, you can grow your business and establish a strong presence in the market.
Google Ads
The impressions and clicks in a Snapshot Report can serve as an indicator of the potential for revenue growth through Google Ads. You can use this data and your knowledge of Google Ads to help close a sale.
Google Ads is a form of search engine marketing (SEM), which is a way of advertising that aims to increase the visibility of a business's website when certain keywords are searched. Advertisers select keywords that are relevant to their business and use the Google Ads platform to bid on paid keywords and promote their ads in relevant search results. The cost-per-click (CPC) is the estimated final cost that advertisers are charged to appear in Google search results for specific keywords. With Google Ads, advertisers only pay when users click on their ad, using the pay-per-click (PPC) model.
* Only available for US businesses.
Recommended Keywords
What is the opportunity presented in this section?
This section of the report identifies the top five keywords for your business, based on data gathered from your website and location. It also displays the average cost-per-click (CPC) for these keywords and estimates the potential results of running a focused ad campaign over one month that targets these keywords. By running a dedicated ad campaign that focuses on these keywords, you can potentially increase exposure for your business and drive more traffic to your website. Imagine the excitement of seeing the potential results of such a campaign!
Campaign Performance
This section of the report compares your current campaigns to those of your competitors. It examines:
- The number of paid ads that you and your competitors have purchased in the past month.
- The estimated number of clicks received from all paid keywords.
- The approximate Google Ads spend in the last month.
This data provides you with an understanding of what high-performing competitors are doing and what you need to do in order to compete. The report shows how your advertising compares to that of your competitors in terms of:
- Overlap: How similar your campaigns are to your competitors' campaigns, based on common keywords.
- Keywords: The number of paid ads that you and your competitors have purchased in the past month.
- Clicks: The estimated number of clicks that you and your competitors receive from all paid keywords.
- Budget: The estimated Google AdWords spend for you and your competitors in the past month.
SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of improving the ranking of a website in organic (unpaid) search results on search engines like Google and Bing. The goal of SEO is to rank on the first page of search results for keyword phrases that are relevant to the business.
It is important to understand that search engines have significantly impacted the modern purchasing process and that consumers often use them to research and evaluate the goods and services they are interested in before making a purchase decision. With 81% of consumers performing an online search before making a purchase, it is essential for businesses to invest in SEO in order to be visible to potential customers.
SEO Insights
The Snapshot Report offers valuable insights into how your website's SEO compares to that of your competitors. The SEO section analyzes SEO in two areas:
- Organic Keyword Performance: This compares your website's keyword performance to that of its top competitors.
- Organic Keyword Ranking: This assesses the top keywords that consumers use to search for your business's products or services.
This information can help you to understand how your website's SEO measures up against your competitors and identify areas for improvement.
Organic Keyword Performance
Snapshot Report scans your business website for the top keywords in its database, as determined by Google. Based on these keywords, the report compares:
- Overlap: How similar your business is to its competitors in terms of shared SEO keywords.
- Keywords: The number of keywords for which you and your competitors appear in the top 50 search results on Google.
- Clicks: The estimated number of clicks that you and your competitors receive from all organic keywords within a month.
- Value: The estimated value that you and your competitors receive from organic keywords within a month.
This data can help you to understand how your website's SEO compares to that of your competitors and identify areas for improvement.
Organic Keyword Ranking
This section of the report reveals the top organic keywords that your website is currently ranking for in Google searches. These are some of the top keywords that consumers use to search for your business' products or services.
These insights are valuable because they give you an understanding of:
- How people search for your business online.
- The types of keywords you should target in PPC campaigns.
- The type of organic content your business needs on your website to increase relevancy.
This data can help you to identify the best SEO opportunities for your business. The report highlights the top five keywords that website is ranking for within your business category. For each keyword, the report provides information on:
- Competitiveness: How difficult it is to appear in the top Google search results.
- Rank: The position of your website in Google search results.
- Local Searches: The estimated number of searches per month in your country.
- Global Searches: The estimated number of searches per month across Google.
If the grade is high , congratulations! Earning a positive SEO grade requires hard work. That being said, there’s always room for improvement! Ask Us about managing and optimizing your SEO strategy so you can focus on running your business.
If the grade is low , your business needs help! You either don’t have enough time, tools, or expertise to research keywords, build links, manage their online reputation, create content, and perform all the other required tasks. With a strong SEO strategy, we can help your business get found online, increase customer engagement, increase organic website traffic, and produce real customer conversions!
Next Steps
When Grades are Low
Identify your businesses' needs, and then find valuable solutions that can fill those needs. Lucky for you, we have all the products and services that you need to raise your score! Schedule a FREE Marketing Consultation with us here.
When Grades are High
If your businesses' grade is high, great job! You know exactly how important your online marketing strategy is for FREE customers and leads. If you're doing all the work yourself, then CloudEden still has the tools you need to take back your time and focus on your business. Ask Us about our solutions that allow you to get back to growing the core of your business!
If you've already purchased your Snapshot Report, This is an excellent opportunity to reach out to CloudEden or have your marketing team fix the issues displayed. If you haven't purchased your Snapshot Report, now that you know exactly what the report is this in the Perfect Opportunity to request one! Businesses who are doing well need to stay vigilant to continue surpassing their competition!
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